Build relationships with impact

Relationships with your clients are the key metrics to your success. Are you creating an impactful impression that will leave them with faith that you are a trusted advisor and someone who they would turn to for advice or recommend to their friends and family?

 It is important to be equip yourself with knowledge and always be learning on the latest in the industry so that you can provide advice. However, one of the single greatest skills that you can master as a real estate agent is the ability to really listen to the needs of your client, the story that they are telling you and what they are looking for in property.

 There is an old Greek saying from Epictetus, ‘We have two ears and one mouth so that we can listen twice as much as we speak.” To provide more meaningful advice and to nurture better relationships, these wise words can often ring true.

 When you are approaching each listing or property sale, think about the mindset around the transaction and the self that you are bringing to the table. Are you constantly thinking about the result and the commission in the end including the what’s in it for you or are you picturing the whole sale, including the humans and the emotions that are involved?

 To form impactful relationships with your client, trust is a key component to any connection and building trust in a real estate transaction can be challenging at best. Be open and honest in your dealings with not only your clients, but also your team. If you make promises throughout the relationship, make sure that you see them through to completion.

 If you are helpful and people can see that you care, they are more inclined to like you. If they like you, it’s one step to earning trust and if they trust you, they are likely to return the next time they have a sale or are buying and refer you onto others in the future.

 Asking yourself some strategic questions are key to working out the type of agent that you are, and it can help you with working out which agent you want to be. Veteran agents will tell you the importance of taking the whole sale into account. After all, this industry is about people before property and to make a real impact, we need to put the human first.