About Sue
CONSULTANT
IN PARTNERSHIP WITH
CAEVER PROJECTS
CORPORATION PTY LTD
Sue Choong
Over two decades in real estate, Sue Choong has built a stellar career in the Hills and North West of Sydney, thriving in a constantly evolving and diverse marketplace where she grew her successful business to a franchise of four offices.
A background in Commerce, Marketing and Law have given Sue the knowledge and experience for building a strong brand and added to her impressive business acumen as she managed all facets of real estate from sales and property management, property development and business ownership.
With a passion for operations and the minutiae of business methodology, Sue has an inherent skill for seeing the hurdles that hold back organisations and partners with teams and leaders on a best practice approach to implement tools that provide opportunity to scale.
Prior to recently divesting her Ray White franchise, Sue opened her first office at the age of 23 years, and had grown her organisation of four offices under the LJ Hooker banner, where over two decades, she nurtured her business and her teams to winning a multitude of awards
Immersing herself in the routine of departments allows Sue the insight to find the pressure points and unravel the challenges many agencies face and uncover solutions that create success pathways.
Specialising in mergers, acquisition, divestment, strategic planning and supporting start-up’s, Sue is excited to support business Owner’s with the tools to nurture human capital and achieve organisational objectives and growth.